| The purpose of Web Marketing is found within a new discipline, The Digital Market, and aims at using the traditional marketing tools as well as the new elements provided by the Internet.
Web Marketing tends to improve the implementation of either Website or Web Portals by making use of the relations and communications between visitors and the company publishing the site or portal.
The strategy of the Web Marketing becomes a basic support for the strategies of the product and service commercialization, attracting new customers and strengthening present customer loyalty.
Based on the above mentioned facts, infoBIZ has developed experts in both Site and Portal positioning and digital communications. Therefore, we can provide our customers with packs of customized services according to their marketing and commercialization strategies that combine the following elements:
- Positioning of Sites and Portals in both international and national search engines.
- Banner exchange
- Advertising banners on the Internet
- Web forms
- Informative emails
- Interactive emails
- Automatic responses
- Segment-oriented questionnaires
- Satisfaction surveys
- Database segmentation
- Customer attraction and loyalty email campaigns
From the simple positioning in search engines to the most comprehensive digital marketing campaign, infoBIZmakes all the reports generated using the web traffic measurement tools available to all of its customers. Thus, they will be able to specifically and clearly evaluate the results obtained from their investment in Web marketing.
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